Samuel L. Jackson walked up to a rack of ski-shaped plywood slats, selected one, kissed it, and tossed it into a fire burning in Telluride’s Elks Park. A cheer erupted from the 100-odd ski bums, baffled tourists, and other A-list actors in town for Valentine’s Day weekend. A local actor dressed as Ullr, the Norse god of skiing, snow, and archery, rallied the crowd in what locals refer to commonly as a ski burn—a pagan sacrifice of skis meant to reverse Southern Colorado’s snow drought.
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